Lemoheads candy gives a business owner a chance to make money while making kids smile.
The little (and larger sized) candies get children excited and former children great memories.
As with anything, the benefit of buying bulk lemonheads (or any other product) is that a guaranteed order gets smaller pricing. This is because there tend to be fewer productions costs. However, the biggest reasons are that buying in bulk reduces packaging and shipping costs. Plus, the candy production become a lot more predictable and, therefore, more profitable and smooth running.
Children tend to spend on things because they are cheap, not because they are a good deal. I am not saying that you should rip off little children, but you should know that most children will be happy buying and eating sweets that are in a convenient place for them to buy (on the way home from school or while walking with a friend in the neighborhood) at a price that is somewhat competitive.
It's a true win-win.
You make a simple purchase--in bulk--and they buy them individually at a higher price. That price, however, is affordable to them. So they're happy. You're happy, of course, because you have a source of making money without having to work very hard to get it.